The business, its competitors and every number here are made up to show what a report looks like. Run a free scan to see what ChatGPT, Gemini and Google AI Overviews say about your own law firm.
Harbour & Pine Law· Toronto, Ontario, Canada · Checked Aug 27, 2026
AI recommends West Alder Legal instead of you
We asked ChatGPT, Gemini and Google AI Overviews 12 questions a customer in Toronto would ask. They named you in 4 of 32 answers, and West Alder Legal in 21.
Cited does not provide legal advice or approve legal marketing copy. Every legal draft remains review-gated for the applicable jurisdiction and responsible professional.
What to fix first
Ranked by how much each one should help AI find you and trust you.
01
Your site's code doesn't say you're a local business
The site has basic business code (usually added by an SEO plugin), but not the local version with the address, phone, hours and services that local AI answers look for.
Add a short block of business details to your site's code, matching what your pages already say.
02
Professional review context is incomplete
We couldn't confirm one or more of these on your pages: the lawyer responsible, their credentials, where they're licensed, their practice areas, or a legal disclaimer.
Have the responsible professional verify lawyer biographies, licensed jurisdictions, practice scope, and disclaimers before publishing.
03
No Google Business Profile found
Cited could not find a Google Business Profile for Harbour & Pine Law in Toronto, Ontario, Canada. AI answers for local services lean on these profiles.
Complete the Google Business Profile: categories, description, hours, website, photos, reviews and services.
Fix 1 of 8 is free below. A plan unlocks the other 7.
Your fixes, step by step
01
Add your business details to your site's code
Confirm facts
Add a short block of business details to your site's code, matching what your pages already say.
Why it helps: AI tools read this hidden code to confirm what Harbour & Pine Law does, that you work in Toronto and when you're open, instead of guessing from your pages.
Done when: your web person has put the code on your homepage and checked it. The next check confirms it for you.
What you do
1Send this to whoever runs your website. It's a short piece of code that tells Google and AI tools your business name, services, area and hours.
2They paste it into your homepage. It takes about 15 minutes and changes nothing your customers see.
3Your next check confirms it is on your homepage.
Show the code for your web person
Not sure what this is? Send it to your web person. If you edit the site yourself, paste it inside a <script type="application/ld+json"> tag in the <head> of your homepage.
Notes for your web person
Paste this once, on the homepage. It is invisible to visitors; it tells Google and AI tools your name, phone, address, hours and services.
Every detail in it must also be visible on your site. Google ignores, and can penalise, markup that says things the page does not.
Your site already has Organization markup, usually from Yoast, Rank Math or All in One SEO. Keep it: this block adds the local details it lacks. In Yoast or Rank Math you can also switch the site type to a local business.
Replace each [ADD: ...] value with your real details before pasting. If you hide your street address on Google because you go to customers, delete the streetAddress line instead.
No hours were found, so they are left out. Add your hours to the site and Google Business Profile first.
Optional extras your web person can add if you know them: geo (latitude and longitude to 5 decimal places), priceRange (e.g. "$$"), and a logo or photo URL.
Do not add star ratings to this code. Google does not show stars for a business's own markup, and copying your Google rating into it breaks Google's review rules.
If your site already has a LocalBusiness block (Yoast Local SEO, Rank Math Local SEO, or a theme setting), update that one instead of adding a second.
Check it after publishing at https://search.google.com/test/rich-results or https://validator.schema.org.
The responsible lawyer must approve professional, practice-area, and jurisdiction details.
For your web person: code to paste once on your homepage
{
"@context": "https://schema.org",
"@type": "LegalService",
"@id": "https://law-firms.example/#business",
"name": "Harbour & Pine Law",
"url": "https://law-firms.example/",
"telephone": "[ADD: main phone number, e.g. +1-416-555-0123]",
"address": {
"@type": "PostalAddress",
"streetAddress": "[ADD: street address, or delete this line if you hide your address on Google]",
"addressLocality": "[ADD: city or town your business is based in]",
"addressRegion": "ON",
"postalCode": "[ADD: postal code]",
"addressCountry": "CA"
},
"areaServed": [
{
"@type": "City",
"name": "Toronto"
}
]
}
02
Verify professional and jurisdiction context
Locked
Have the responsible professional verify lawyer biographies, licensed jurisdictions, practice scope, and disclaimers before publishing.
03
Complete your Google Business Profile
Locked
Complete the Google Business Profile: categories, description, hours, website, photos, reviews and services.
04
Make your hours match everywhere
Locked
Show your real hours on the site, add them to your business details code, and use the same hours on your Google profile.
05
Get listed on the sites AI quotes
Locked
Get listed on the sites that keep showing up in the answers, such as bar directories, court resources, legal directories, practice-area pages.
06
Name every city you serve
Locked
Name each city you really serve on the site and in your business details code.
07
Use the same name, phone and address everywhere
Locked
Pick one business name, phone number and address, and use them exactly the same way everywhere.
08
Say when customers can reach you
Locked
Say plainly when you're available, such as same-day or 24/7, but only what you can always deliver.
What AI actually said
Real answers, saved when we ran the scan.
Asked ChatGPT
“Who are the best law firms in Toronto for small businesses?”
Didn't name you
Here are Toronto law firms that come up often in client reviews and legal directories:
West Alder Legal
Cedar Row Counsel
Book a consultation to confirm the firm handles your kind of matter.
Who are the best law firms in Toronto for small businesses?ChatGPT:Not youGemini:Named youGoogle AI:Not you
I was let go without cause in Toronto. Which employment lawyer should I call?ChatGPT:Not youGemini:Not youGoogle AI:Not you
Which Toronto law firm handles commercial lease disputes?ChatGPT:Not youGemini:Not youGoogle AI:No answer
Real estate lawyers in Toronto for a first home closingChatGPT:Not youGemini:Not youGoogle AI:Not you
Who are the top-rated wills and estates lawyers in Toronto?ChatGPT:Not youGemini:Named youGoogle AI:Not you
Which Toronto lawyers offer a free first consultation?ChatGPT:Not youGemini:No answerGoogle AI:No answer
How much does a contract review cost in Toronto, and who should I call?ChatGPT:Not youGemini:Not youGoogle AI:Not you
Lawyers licensed by the Law Society of Ontario for shareholder disputes in TorontoChatGPT:Not youGemini:Not youGoogle AI:Not you
Family lawyers near North York for a separation agreementChatGPT:Not youGemini:Not youGoogle AI:Not you
Which Toronto law firm helps with incorporating a business?ChatGPT:Named youGemini:Not youGoogle AI:Named you
Toronto litigation firms with good client reviewsChatGPT:Not youGemini:Not youGoogle AI:Not you
Who can review a non-compete clause in Toronto?ChatGPT:Not youGemini:Not youGoogle AI:No answer
What they have that you don't
We read the sites of the businesses AI named most and compared them with yours. We only show a gap when we checked the same thing on both sites.
West Alder Legal
westalder.example
Named in 21 answers
They have dedicated pages for each service
Of the pages we read, West Alder Legal has 3 dedicated service pages; your site has none. AI answers quote pages that match the service a buyer asked about.
Give your top 2 or 3 services their own page with what's included, the area served and how to book.
Their site spells out their business details for AI; yours doesn't
The West Alder Legal website has hidden code that tells AI who they are, what they do and where. We found none on the pages we read on your site.
Add the business details code from this report, using only facts your site already shows.
They publish their hours clearly
The West Alder Legal website states their hours in a form AI tools can read. We couldn't find the same on yours, which makes “who's open, who can I call” answers harder to give about you.
Show your hours as text on every page and add it to your business details code.
Cedar Row Counsel
cedarrow.example
Named in 17 answers
Their site spells out their business details for AI; yours doesn't
The Cedar Row Counsel website has hidden code that tells AI who they are, what they do and where. We found none on the pages we read on your site.
Add the business details code from this report, using only facts your site already shows.
They have pages for the areas they serve
Cedar Row Counsel has 1 service-area or neighbourhood page among the pages we read. We found none on your site, so AI has less to connect you to a specific area.
Publish one real page per area you actually serve, with local details, not a copied template.
They publish their hours clearly
The Cedar Row Counsel website states their hours in a form AI tools can read. We couldn't find the same on yours, which makes “who's open, who can I call” answers harder to give about you.
Show your hours as text on every page and add it to your business details code.
Sites compared Aug 27, 2026, from the pages we could read on each site. Not a ranking guarantee.
How we checked
On Aug 27, 2026 we asked each question once, as an anonymous customer in Toronto, Ontario, Canada. Questions with no AI answer aren't counted. AI answers change from week to week, so this is a snapshot, not a ranking or a promise. Our method
Cited · cited.aaronmorais.comReport DEMOLAWFChecked Aug 27, 2026
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Your full fix plan is ready for this site
Every fix written out for your site, in the order to ship them, with the evidence behind each one. Then a weekly check shows whether AI answers start naming you.
Right now AI names West Alder Legal in 21 of 32 answers, and you in 4.
Both plans include
A weekly check, with what changed since the last one
Every fix written for your site, ready to paste or send to your web person
Proof of wins: we flag each question where AI starts naming you, once it holds for two checks in a row
Your Google Business Profile score, with the steps to complete it
Starter
$49CAD / month
1 business and 1 city
12 questions checked on ChatGPT, Gemini and Google AI Overviews
You pay on Stripe's secure page, and see the total with tax before you confirm.
02
This report unlocks every fix within a minute or two, and we email you a link that opens your dashboard. No password needed.
03
Your dashboard lists your first 3 fixes, each with how long it takes. Most take 10 to 45 minutes, for you or your web person.
04
We run a check every week. When a fix is live we mark it Verified, and you see whether AI answers start naming you.
Fair questions
Is this just SEO?
It overlaps. SEO is about ranking in a list of links; we check whether AI answers name you and which sources they trust. The fixes are ordinary, honest work on your site and listings that also helps local search. If you have an SEO person, send them the fixes: they'll recognise them.
Not yet, and we won't make them up. We're new, and no customer has been with us long enough for a fair before and after. So there are no testimonials or invented numbers here. What you can check yourself: every answer in this report is saved with its date, and each weekly check asks the same questions again, so you see any change with your own eyes.
Most fixes take 10 to 45 minutes to publish, and the next weekly check confirms they are live. AI answers can take weeks to change, and may not change at all. Look at the trend over four to eight weekly checks. Nobody can promise a date.
No, and be wary of anyone who does: the AI companies control their own answers. What we promise is the evidence. The same questions every week, every answer saved, and a clear record of what changed.
Not always. Many fixes are text you paste into your site or your Google profile. For code like structured data, each fix can be sent straight to whoever runs your site.
Monthly plans have no contract and no setup fee. Cancel any time from your account. You keep access until the end of the period you paid for. A period that has started isn't refunded, but duplicate or mistaken charges always are.
Prices exclude sales tax. Cancel any time and keep access to the end of the period you paid for. Secure checkout by Stripe. We never change your site: you or your web person make each fix.
