01
We read your website
We read the public pages of your site and check what they make clear about your business.
- ✦ AI Overviews
Example answer · fictional businesses
Finding furnace repair nearbyChatGPT
my furnace stopped working, who can come out tonight?
Searching for places
Here are some well-reviewed heating companies around Mississauga. Credit Valley Heating & Air comes up most consistently, so I have put it first:
Heating in Mississauga
- Credit Valley Heating & Air4.9(1,206)
- Lakeshore Climate Pros4.8(1,208)
- Peel Furnace & AC4.6(322)
Write a message…
Check your business for free
How it works
02
We ask what your customers ask
We ask ChatGPT Search, Gemini and Google AI Overviews the kind of questions your buyers ask: emergencies, cost, availability and trust.
03
We show who gets named
You see which businesses AI recommends instead of you, what it says about you, and which websites it got that from.
04
We write the fixes
You get a short list of changes to make, most important first, written so you or your web person can do them.
Home services first
Built for the trades, starting in the GTA.
We're starting with plumbing, HVAC and other trades in the Greater Toronto Area. Every scan asks the questions homeowners ask, about emergencies, cost, availability and trust, in your own market.
- Plumbing
- HVAC
- Electrical
- Roofing
- General contracting
- Locksmiths
Not another vague website score.
Every score shows how many answers it counts. Every gap comes with proof. Every fix sticks to facts we can check, or tells you what to confirm first.
Fictional example · 32 completed AI answers
Brightline Heating & Cooling
Mississauga, ON
13%answer share (how often AI named you)
ChatGPT Search
1/12
Gemini
3/11
Google AI Overviews
0/9
Google doesn't show an AI Overview for every search. When one is missing, we say so and don't count it.
The gap list ends in something you can ship.
6 checks, sorted by how much we expect each one to help. One scan can't prove what caused a change.
High impact
Structured business facts
Valid LocalBusiness data that mirrors visible services, hours, and markets.
High impact
Answerable service content
Direct, factual passages for the cost and decision questions buyers ask.
High impact
Hours and availability
Clear hours on the site and consistent details on the matching business profile.
Medium impact
Quoted source gaps
The third-party domains and competitor pages that recur in captured answers.
Medium impact
Service-market clarity
Real city and service relationships, not duplicated location-page filler.
Medium impact
Business-fact consistency
Name, phone, address, hours and website match everywhere you're listed.
See the answer your next customer sees.
The free scan asks ChatGPT, Gemini and Google live. Most finish in a few minutes, but it can take longer when they're busy. We'll email the saved report when it is ready.
- ChatGPT Search
- Gemini
- Google AI Overviews
Scan free. Pay for the next move.
The scan is free. Starter and Pro are self-serve, monthly or annual, and you can cancel anytime.
Starter
$49CAD / month
or $490 CAD / year
One location, checked in AI answers every week.
- 1 business and 1 city
- 12 questions checked on ChatGPT, Gemini and Google AI Overviews
- Weekly checks, history and change alerts
- Copy-ready fixes for your website
Recommended
Pro
$129CAD / month
or $1,290 CAD / year
For busy shops tracking more than one city.
- Up to 3 cities
- 36 questions, including ones you write
- A change summary and CSV exports
- Priority support
Your math
One furnace, AC or heat pump install is often $3,500 to $8,500 CAD.
- Starter is $588 CAD a year. At the low end, 1 extra job a year covers it.
- Pro is $1,548 CAD a year. At the low end, 1 extra job a year covers it.
That's your math, not a promise: nobody controls what AI says.
Job values: HomeStars price guides, Aug 2026. Real jobs vary.
Compare recurring value
Every paid plan keeps your report history and emails you when it changes. Pro adds more cities, your own questions and exports.
| Included | Starter | Pro |
|---|---|---|
| Businesses | 1 | 1 |
| Cities tracked | 1 | Up to 3 |
| Questions tracked | 12 standard | 36, including your own |
| AI platforms | 3 | 3 |
| Weekly history | Included | Included |
| Change alerts | Included | Included |
| Exports | Not included | Included |
Base prices are in CAD. We show and charge USD, EUR, GBP, AUD or NZD where you are, and the checkout page can convert other currencies before you pay. Prices exclude tax. Subscriptions can be cancelled any time.
No magic acronym required.
Is this SEO, AEO, or GEO?
It overlaps all three. Cited measures mentions and citations inside generated answers, then recommends ordinary entity, content, and source work that can also support local search. We avoid pretending there is a secret AI-only checklist.
Does structured data guarantee a mention?
No. Google explicitly says structured data is not required for its generative features. Valid schema can still make business facts clearer and support standard rich results, so Cited treats it as hygiene, not a guarantee.
Why can the score change?
AI answers change from one run to the next, and with the wording, the location and the day. A Cited score is a dated snapshot that shows how many answers it counts, not a permanent rank.
Do you publish changes automatically?
Not without authorization. Starter and Pro produce policy-safe drafts and checklists that you or your web person apply. We never ask customers to paste passwords into Cited.
Find the gap before your competitor does.
One timestamped answer is better than a guess.